Logo Design · Brand Identity · Label & Packaging Design · Colour Palette Development

The Brief

Life can be hectic at the best of times, especially when you’re running your own business while raising a family. Sarah, the founder of ElevenScent, understood this all too well. As a mum of two energetic children and someone who had experienced postnatal depression and anxiety, she wanted to build a brand that encouraged others - especially mums - to slow down and make space for themselves.

Sarah approached us for help in developing cohesive branding that would reflect the heart of her business: handmade candles and home fragrances designed to promote self-care. She had a clear vision but needed support in bringing all the visual and emotional elements together.

Our Approach

From the beginning, we knew this project was about more than just aesthetics, it was about telling Sarah’s story and creating a visual identity that resonated with her audience. We began by discussing symbols that could reflect ElevenScent’s mission. Together, we chose a heart to represent self-care and a flame to represent candles and warmth. These became key elements of her logo.

We also explored font styles, textures, and a colour palette that would align with Sarah’s existing ideas. The goal was to create a calming, elegant, and nurturing brand presence that would feel authentic to Sarah and comforting to her audience.

What We Created

• A bespoke logo featuring a heart and flame symbol, blending emotional connection with product relevance

• A soothing, pastel-toned colour palette that complements a marble-textured background

• Typography that strikes the right balance between modern and gentle

• Label designs that enhance the handmade, thoughtful quality of ElevenScent’s products

• A cohesive brand identity that can scale across social media, packaging, and web design

The Result

ElevenScent now has a brand that not only looks beautiful but feels meaningful. It captures Sarah’s personal journey, her passion for creativity, and her mission to help others carve out time for themselves. The new branding supports her growing business and resonates deeply with her target audience, busy mums in need of a moment to breathe.

Testimonial

"Working with Bunny + Bear was exactly what I needed to bring my vision for ElevenScent to life. As a busy mum juggling business and family, I had so many ideas but struggled to pull them all together. From the very beginning, they just ‘got it’, not only what I wanted visually, but the emotional story behind my brand too. They helped me create something that feels truly authentic and meaningful, and I honestly couldn’t be happier with the result. Every detail feels so ‘me’. I’ve had so many compliments on my branding already, and it’s given me the confidence to keep growing ElevenScent. Thank you for making this process feel so easy, supportive, and exciting!"

Sarah, Founder of ElevenScent