Logo Design · Brand Identity · Nature-Inspired Aesthetic · Collaborative Concept Development

The Brief

We love collaborating with local freelancers - especially those who share our values around sustainability, creativity, and authenticity. So when Hampshire-based nature photographer Heather Fyfe reached out to us for help with her logo and brand identity, we were thrilled to get involved.

Heather was looking for a brand mark that felt deeply personal, reflected her connection to nature, and stood apart from generic or "off-the-shelf" designs. She expressed interest in the timeless elegance of Japanese Mon symbols and wanted to incorporate natural elements like a flower or a leaf - though she thought a heather plant might be too detailed for this style (challenge accepted!).

Her desired colour palette? Naturally, she leaned toward earthy, organic tones to reflect the serene and grounded essence of her photography.

Our Approach

Our design philosophy is rooted in collaboration, and we were committed to ensuring Heather’s final logo would be 100% unique to her and her nature photography brand.

We began with a deep dive into:

• The Japanese Mon style - known for its symmetry, symbolism, and simplicity.

• Various botanical forms that could be stylized within this aesthetic.

• Earth-tone palettes that would feel aligned with Heather’s photography and values.

Throughout the process, we engaged Heather in multiple feedback rounds to refine the designs and ensure the brand mark truly resonated with her vision.

What We Created

We explored several creative directions, producing multiple logo variations inspired by Japanese Mon designs—each incorporating natural shapes, from leaves to petal arrangements.

In the end, Heather selected a design that beautifully captured her brand’s harmony with nature, reflecting both the minimalist Japanese influence and her earthy, organic subject matter. 

The final logo featured:

• A refined botanical symbol in the Mon style

• A nature-inspired colour palette with soft greens, muted earth tones, and a touch of warmth

• A versatile brand identity suitable for digital, print, and social media use

The Result

Heather was delighted with the final result - a professional, nature-aligned logo that felt authentic and timeless.

She now has a brand identity that not only reflects her unique photographic perspective but also supports her presence across platforms with a cohesive, natural look and feel.

Testimonial

“Working with Marie and Shaun was such a rewarding experience. They really took the time to understand my vision and values, and the final logo feels so ‘me.’ I loved the collaborative process, and I couldn’t be happier with how everything turned out. Thank you!”

Heather Fyfe, Nature Photographer