Logo Design · Brand Identity · Mood Board Creation · Custom Illustration · Typography · Print & Digital Assets

The Brief

When House of the Strange approached us, we knew we were in for a creative ride. The client had a bold vision for their new T-shirt printing business: a brand identity that was eerie yet magical, dark but fun, and somehow balanced black tones with illuminous brights. Think Illuminati meets Tim Burton, with a splash of outer space. A visual paradox, but one we were excited to explore.

The client, a huge Stranger Things fan, wanted their brand to feel otherworldly, mysterious, and quirky, with a neon edge that would stand out in both print and digital formats.

Our Approach

We began by creating a mood board unlike any we’d done before, designed to pull together an unusual blend of aesthetics. We experimented with contrasting ideas, building a visual language that could encompass eerie atmospheres, magical touches, and pop-bright neons against shadowy backdrops.

A major focus was the colour palette. We landed on a combination of illuminous lime green, deep purples, a richer forest green, and of course, black. These shades allowed us to layer vibrancy over darkness, capturing the duality the client was after.

For typography, we paired two fonts to create balance and tension. The word "Strange" was given a custom twist with manipulated letterforms and a darker green inner glow - subtle yet striking.

What We Created

The final deliverables for House of the Strange included:

• A custom-designed logo with a bold neon-on-dark aesthetic

• A unique brand colour palette featuring contrast-rich hues

• Bespoke iconography and illustrated characters to enhance brand storytelling

• Tailored typography with manipulated styles for emphasis

• A detailed brand mood board to capture and guide the visual tone

• Full brand identity styling guides for consistency

• Web, print, and social media-ready files

• Product and merchandise mock-ups to bring the vision to life

The Result

The result is a distinctive, genre-blending brand that feels as strange and wonderful as its name suggests. The lime green accent adds a punch of energy to the otherwise dark aesthetic, while the custom typography gives it a unique, eerie twist.

Our client was thrilled with the outcome and couldn’t wait to launch House of the Strange into the world. We're excited to see this imaginative brand come to life in print, and proud to have helped shape its strange and spectacular identity.

Testimonial

"I can’t say enough about bunny + bear! From the moment we started working together, they truly got my vision in a way I never thought possible. They took the essence of my brand, added their incredible creativity, and brought it to life with such passion and precision. Every single detail reflects the energy I had envisioned.

It feels as though they took my dream and transformed it into something real, something I can’t wait to share with the world! I’m beyond excited to show everyone what we’ve created together - it’s everything I hoped for and more. Thank you, bunny + bear, for making my vision come to life!"

House of the Strange