Logo Design · Brand Identity · Packaging · Print & Fabric Collateral

The Brief

Little P Nappies is a fresh new brand with a big mission: to offer super-soft, sustainable cloth nappies that are kind to babies and the planet. They approached us to help bring their vision to life through a full brand identity, including a logo, colour palette, packaging, and printed materials. Their only firm request? “Please include a pea in the logo".

Our Approach

We began with a deep dive into the brand’s personality and values, crafting mood boards to explore different visual directions. The goal was to create something clean, calm, and naturally inspired - a brand that felt as soft and thoughtful as the nappies themselves.

What We Created

 

• Logo Design
  A charming illustrated pea-in-a-pod sits at the heart of the logo, playful, organic, and instantly recognisable.

• Colour Palette & Typography
  Soft greens, muted naturals, and gentle pastels combine with rounded, approachable fonts to express care and simplicity.

• Print Collateral
  We designed business cards and flyers with messaging that highlights Little P’s eco-conscious values and parent-friendly appeal.

• Packaging & Fabric Labels
  From recyclable wraps to soft fabric tags, every detail was designed to feel cohesive and conscious, while helping the product shine on shelf or in-store.

The Result

Little P Nappies now has a heartfelt, down-to-earth brand identity that’s ready to grow. It’s eco-conscious, adorable, and totally aligned with what modern parents are looking for: products they can trust, from a brand that shares their values.

Testimonial

"I couldn’t be happier with the branding,  it’s exactly what I pictured in my head, brought to life even better than I imagined. The logo with the little pea is perfect, and every detail just feels so 'us'. Thank you for making the process so fun and easy!"

Founder, Little P Nappies