Logo Design · Brand Identity · Character Illustration · Social Media Graphics · Print Collateral

The Brief

We were approached by Bella,  a young "kidpreneur" and her mother with an exciting vision for their new start-up business: Princess and Pickles. They wanted a playful, pink-themed brand identity for their children’s apparel line. The brief was simple yet full of imagination: create a logo that incorporated a princess and a sausage dog. How could we resist?

What started as a request for just a logo and some basic branding materials soon grew into a much bigger project. Once they saw the initial concepts and mockups, they fell in love with the direction and wanted to expand the brand even further.

Our Approach

We approached the project with a focus on whimsy, nostalgia, and warmth. We explored design directions that would resonate with both children and their parents, leaning into the joy and magic of childhood. Our process began with creating mood boards and colour studies to strike the perfect balance between cute and characterful.

We wanted to give Princess and Pickles a personality that felt instantly loveable and familiar, with illustrations that could extend across packaging, social media, and merchandise. By developing a full visual story, we aimed to create a brand that customers could emotionally connect with.

What We Created

• A full logo design incorporating the core characters: Princess and her loyal sausage dog, Pickles

• A custom colour palette with various shades of pink, balancing softness and energy

• A set of illustrated characters to expand the visual world of the brand

• Brand styling and guide to ensure consistency across all touchpoints

• Business cards and branded templates for easy day-to-day use

• Social media graphics and promotional assets tailored for launch

The Result

The final branding is a heartfelt blend of imagination and charm, a visual identity that truly reflects the spirit of Princess and Pickles. The brand now stands as a joyful celebration of childhood, nostalgia, and creativity. It’s instantly recognisable, delightfully playful, and ready to grow with the business.

Princess and Pickles has since launched with enthusiasm, and the branding continues to draw attention and smiles from their growing customer base. What began as a logo became a full brand experience with memorable characters and storytelling at its core.

Testimonial

"Working with Bunny + Bear was an absolute dream. From the very first conversation, they just got us. We came with a simple idea — a princess, a sausage dog, and a whole lot of pink — and they transformed it into a magical brand that perfectly captures the heart of Princess and Pickles. The creativity, attention to detail, and passion they brought to the project blew us away. What started as a logo turned into a full brand identity with character illustrations, social graphics, and so much more. They truly brought our vision to life, and we couldn't be more thrilled with the result."

Bella & Mum, Founders of Princess and Pickles