Logo Design · Brand Identity · Digital & Print Collateral · Social Media Graphics

The Brief

Progress Fitness, a personal training and body conditioning business, approached us with a clear mission: to create a bold and energetic brand identity that would reflect their commitment to helping clients push boundaries and achieve real results. They needed a versatile logo and a set of branded graphics that could be used consistently across their website, social media platforms, and merchandise, including t-shirts for their popular bootcamp sessions.

Our Approach

To bring the Progress Fitness vision to life, we began by getting to the core of their brand, exploring their values, target audience, and the motivating environment they create. We aimed to capture the strength, energy, and drive that define their approach to fitness. Our focus was on designing a brand identity that was not only visually impactful but also practical and flexible across various platforms and mediums.

What We Did

• Designed a clean, confident logo that embodies strength and forward motion

• Developed a bold visual style with energetic graphic elements

• Created a cohesive set of branded assets for use across web, social, and merchandise

• Ensured design consistency across all touchpoints, from digital to physical applications
  

The Result

The final brand identity is as focused and powerful as the workouts Progress Fitness delivers. The confident typography and bold visuals capture the momentum and motivation at the heart of the brand. With a cohesive design system now in place, Progress Fitness has a strong, professional look that works seamlessly across all their channels, reinforcing their message and energising their audience.

Testimonial

"Working with the team was such a smooth and rewarding experience. They really took the time to understand what Progress Fitness is all about and translated that into a brand that feels strong, energetic, and professional. The logo and graphics they created look amazing across our website, socials, and bootcamp t-shirts, we’ve had so many compliments! It’s given our business a real sense of identity, and we couldn’t be happier with the result."

Progress Fitness