Core Values – Ebook Design

Posted by bunny + bear on

Ebook Design · Visual Branding · Layout & Typography · Image Sourcing

The Brief

We teamed up with Mark Laws, a professional PT Development Coach, to bring his first ebook, Core Values, to life. Mark, who has helped thousands—from elite athletes to everyday individuals, wanted to make his content more accessible, engaging, and visually compelling. He had already written the content and needed a creative partner to turn it into a polished, professional ebook that would connect with a wide audience.

Our Approach

We took a clean, simplistic approach to the layout, ensuring each page was easy to navigate and visually appealing. To maintain consistency, we introduced recurring design elements throughout the ebook.

We drew inspiration from Mark’s existing logo, building a custom colour palette that tied the visual design to his established brand identity. To support the content and bring Mark’s vision to life, we sourced high-quality, royalty-free images that added depth and relatability to each section.

What We Created

  • A fully designed and formatted ebook for digital distribution

  • A clear, structured layout tailored to entry-level readers

  • Brand-aligned colour palette and design elements

  • Sourced and integrated engaging imagery

  • A final product that’s both educational and visually impactful

The Result

The finished ebook is a professional, accessible guide that introduces readers to the fundamentals of core strength, what it is, why it matters, and how to improve it.

Whether the reader is new to fitness or looking to strengthen their foundation, Core Values provides clear, practical advice, packaged in a visually engaging format that reflects Mark’s expertise and brand.

Testimonial

“Working with Bunny + Bear was an absolute pleasure. I had the content, but they brought it to life in a way I couldn’t have imagined. The clean design, smart layout, and use of visuals really transformed Core Values into something I’m proud to share. They truly understood my vision and made it better.”

Mark Laws, PT Development Coach