Logo Design · Brand Identity · Tone of Voice · Visual Direction

The Brief

Valley Yoga approached us as a visionary yoga startup with a clear mission: to create a peaceful sanctuary rooted in mindfulness, nature, and balance. What they needed was a brand identity that reflected that essence - something calm, soulful, and deeply connected to their values.

They had the passion, but their visual identity didn’t yet capture the serenity and grounded spirit they aimed to offer their community. That’s where we came in.

Our Approach

We set out to design a brand identity that would feel both tranquil and welcoming, something that would immediately resonate with anyone seeking balance and calm in their lives.

Our strategy was rooted in three key elements:

• A nature-inspired logo symbolising harmony and flow

• A soothing, earthy colour palette to evoke a sense of calm and connection

• A clean, minimal design language to reflect simplicity and mindfulness

We also worked closely with Valley Yoga to refine their brand tone, ensuring every visual and verbal element felt warm, inviting, and aligned with their mission.

What We Created

• Logo Design: A custom, nature-inspired mark that visually communicates balance, movement, and tranquility

• Colour Palette: Soft, grounded hues reflecting nature and inner peace

• Typography & Layout: Clean, modern typography paired with generous white space for a calming visual rhythm

• Imagery Style: Dreamy, serene photography that highlights natural light and mindful moments

• Brand Voice: Gentle, encouraging, and approachable, designed to resonate with their audience and support their messaging

The Result

The new Valley Yoga brand feels cohesive, authentic, and deeply reflective of the space they’re creating. Their identity now serves as an invitation to slow down, connect with nature, and find balance through movement and mindfulness.

With a strong brand presence in place, they’re equipped to grow their community, build trust, and inspire lasting connections with their audience - both online and in-person.

Testimonial

"Working with Bunny + Bear was a dream. They listened so closely to our story and translated it into a brand that truly feels like home. Our new identity captures everything we stand for - calm, connection, and authenticity. We couldn’t be happier."

Valley Yoga