A Coastal-Inspired Brand for White Wave Beauties

Posted by bunny + bear on

Logo Design · Brand Identity · Website Graphics · Social Media Assets · Print Collateral

The Brief

White Wave Beauties is a new business in the beauty space, rooted in values of simplicity, self-care, and sun-kissed living. As passionate beach lovers themselves, the founders wanted a brand identity that felt calm, confident, and deeply connected to the sea. They approached us at Bunny + Bear to help shape a visual identity and digital presence that truly reflected their coastal lifestyle and aesthetic.

Our Approach

We kicked off the project with a collaborative discovery process, working closely with White Wave Beauties to clarify their vision and values. Our goal was to capture the essence of their coastal-inspired lifestyle while ensuring a minimal and elegant aesthetic. From brand strategy to visual execution, every step was rooted in their connection to the ocean and love for clean, intentional design.

What We Created

  • Logo Design: A minimalist, line-based logo featuring a soft white wave, subtle yet striking.

  • Colour Palette: Inspired by the natural hues and shifting shades of the sea, the palette brings a sense of calm, flow, and freshness.

  • Graphics: Branded visuals for the website, social media, and business cards, ensuring a seamless and professional brand presence across all touchpoints.

The Result

The final brand identity perfectly reflects White Wave Beauties’ coastal soul—minimal, serene, and effortlessly elegant. With a cohesive visual language and thoughtful design across every platform, the brand is well-positioned to stand out in the beauty space. We’re so proud of how it all came together and can’t wait to watch White Wave Beauties grow and thrive.

Testimonial

"I absolutely loved working with Bunny + Bear! They took the time to really understand my vision and values for White Wave Beauties and brought it all to life so beautifully. The logo is everything I hoped for, minimal, elegant and perfectly coastal. The colour palette captures the feeling of the sea, and the graphics for my website, socials and business cards all tie together so seamlessly. As a beach lover, it means so much to have a brand that feels so personal and true to me. I couldn’t be happier!"

White Wave Beauties